Q: What are the benefits of a media relations campaign?

Q: We already advertise. Why should we launch a media relations campaign?

Q: Isn’t it cheaper to hire a full time employee to handle media relations?

Find answers by selecting from our list of commonly asked questions.

Q: We already advertise. Why should we launch a media relations campaign?

A: There is a nine-to-one difference in the believability ratio between advertising and business articles. Business people are quite savvy and understand that ads are paid for and, therefore, biased. Magazine and newspaper articles are much more believable.

A typical reader scans an ad for three-seconds or less but they spend considerably more time absorbing the contents of an article. Business articles can be used to reinforce subliminal messages delivered via advertising. Articles can also explain how products are used and company success stories.