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Q: What are the benefits of a media relations campaign?
Q: We already advertise. Why should we launch a media relations campaign?
Q: Isn’t it cheaper to hire a full time employee to handle media relations?
Find answers by selecting from our list of commonly asked questions.
A:
Established companies seek to reinforce the positive image of their brand;
emerging companies wish to let people know they exist; while others wish to
alert potential clients of new products and services, thereby creating inquiries
from potential clients. Many companies wish to utilize positive articles from
trade publications in sales presentations.